Europeana: mapping postcards

Introduction & Motivation

Introduction

Fig 1: Europeana

The 'Europeana: Mapping Postcards' project is a unique fusion of historical culture and cutting-edge computer technology, aimed at creating an effective prediction pipeline. This pipeline is designed to forecast geographical mappings, or 'mapping', of Europeana's vast postcard collection, reminiscent of playing the GeoGuessr game, except here, it's the machine embarking on the geographical guessing adventure. We explored numerous methods and continually optimized the pipeline, ultimately deciding to primarily leverage OCR and LLM advanced technologies for the pipeline. This approach yielded impressive results.

Nevertheless, given the enormous volume of postcard records in Europeana, the large scale of local image processing, and the substantial economic costs of using commercial LLM models, we chose to work on a randomly selected but representative sample set, ensuring that the postcards are meaningful images with text on them. Our primary tasks in this project involved implementing OCR and LLM predictions on our dataset, evaluating the results, and developing a web platform for visualization. This endeavor transcends technological achievement; it's a voyage through time and space, catapulting history into the digital realm and inviting users to explore and connect with the past in a dynamic and interactive manner.

Motivation

Europeana, a digital platform and cultural heritage initiative, is funded by the European Union. While it houses an extensive collection of postcard records, the information provided is often incomplete, especially regarding the geographical details of the postcards, which may be biased. This is because the country contributing the postcard might not always be its actual place of origin. Therefore, enhancing the accuracy of the geographical details of these postcards is a a meaningful endeavor. Doing so can more vividly showcase these collections, offering a richer experience for today's audience in exploring European history and culture

Deliverables

• 39,587 records related to postcards with image copyrights from the Europeana website.
• 24,950 records, along with their metadata, provide direct access to 32,805 images.
• OCR results of a sample set of 350 images containing text.
• GPT-3.5 prediction results for a sample set of 350 images containing text, based on OCR results.
• A high-quality, manually annotated Ground Truth for a sample set of 309 images.
• GPT-3.5 prediction results for Ground Truth.
• GPT-4 prediction results for Ground Truth.
• An interactive webpage displaying the mapping of the postcards.
• The GitHub repository contains all the codes for the whole project.

Methodologies

Data Collection

Using the APIs provided by Europeana, we used web scrapers to collect relevant data. Initially, we utilized the search API to obtain all records related to postcards with an open copyright status, resulting in 39,587 records. Subsequently, we filtered these records using the record API, retaining only those records whose metadata allowed for direct image retrieval via a web scraper, amounting to 24,950 records in total. We then organized this metadata, preserving only the attributes relevant to our research, such as the providing country, the providing institution, and potential coordinates. Employing a method of random sampling with this metadata, we downloaded some image samples locally for analysis.

Optical Character Recognition(OCR)

This project aims to accurately extract textual information from various types of postcards in the European region and further utilize this information for geographic location recognition. To address the diversity of languages and scripts across the European region, the project adopts a multilingual model to ensure coverage of multiple languages, thereby enhancing the comprehensiveness and accuracy of recognition.

PP-OCR

PP-OCR offers specialized models encompassing 80 minority languages, such as Italian and Bulgarian, which are particularly beneficial for this project. It is a practical ultra-lightweight OCR system, which consists of text detection, detection frame correction and text recognition, as shown in Figure 2. The purpose of text detection is to locate the text area in the image. In PP-OCR, it use Differentiable Binarization (DB) (Liao et al. 2020) as text detector which is based on a simple segmentation network. Detection Boxes Rectify is used to convert text boxes into horizontal rectangular boxes before proceeding with subsequent text recognition of the detected text. Since the detection boxes are comprised of four points, achieving this goal through geometric transformations is straightforward. However, the rectified box might end up being upside down. Therefore, a classifier is required to ascertain the text orientation. If it is determined that a box is upside down, it needs to be further rotated. For text recognizer, PP-OCR introduces lightweight text recognition network SVTR-LCNet, guided training of CTC by attention, data augmentation strategy TextConAug, better pre-trained model by self-supervised TextRotNet, U-DML, and UIM to achieve the balance of accuracy and efficiency.

Fig 2: PP-OCR framework

In the project, postcards obtained from Europeana serve as the input for the original images, and segmentation is conducted using these original images.Based on the OCR results, since images without text are not helpful for subsequent work, we remove images that do not contain any textual information from the dataset. (Fig. 3)

Fig 3: Segmented Image

Prediction Methods

Named Entity Recognition

Fig 4: Limitation of NER

Initially, we explored utilizing Named Entity Recognition (NER) technology to identify geographical locations from Optical Character Recognition (OCR) results. However, it became evident that despite OCR effectively recognizing text content on postcards, it couldn't guarantee that the text invariably contains geographical location information(Fig. 4).In Figure 4, "Haad uut aastat!" is Estonian, meaning "Happy New Year!" In Estonia, this is a common phrase exchanged among people while celebrating the New Year, conveying mutual well wishes for the occasion. The successful recognition by OCR does not inherently imply the presence of geographical entities within the text, as the text on postcards may encompass various subjects beyond just geographical descriptions. This underscores the limitations of relying solely on OCR and NER for geographical location inference in postcards or similar documents.

ChatGPT

Due to the suboptimal performance of applying NER directly on OCR results, as OCR may contain grammatical errors in recognition or the text on the postcard itself may lack the names of locations, we decided to introduce an LLM, like ChatGPT, to attempt this task.

Using the OpenAI API, we primarily explored two methods based on different versions of GPT: one relying on a single modality of sequential data (text) and the other integrating visual and natural language information.

In the first approach, we leveraged Optical Character Recognition (OCR) technology to transform the original image into a textual sequence, which was then fed into the GPT-3.5 model. Through the GPT-3.5 model, we engaged in reasoning with textual information, aiming to infer geographical locations. This method accentuates the sequential nature of textual data and endeavors to predict geographical positions based on this foundation.

In contrast, the second approach involved directly inputting the raw image into the GPT-4 model, thereby harnessing the fusion of image and text data. GPT-4, functioning as a multimodal model, possesses the capability to process different modalities of information, enabling it to handle both image and text simultaneously. Our anticipation was for GPT-4 to extract essential visual information directly from the original image and combine it with textual content to output the corresponding geographical location.

Additionally, we required ChatGPT to return a fixed JSON format object, including the predicted country and city, eliminating the need for NER. We found that both methods significantly improved upon previous efforts. Although GPT-4 showed better performance, as it also had the image itself as additional information, we discovered that after multiple optimizations of the GPT-3.5 prompt, its results were not much inferior to GPT-4. Moreover, considering the cost, using OCR results with an optimized prompt for GPT-3.5 is an economical method. Therefore, we use this(Fig. 4) as our main pipeline.

Fig 4: GPT3.5 pipeline

Construction of Ground Truth

Fig 4: VIA annotation example

To scientifically evaluate the effectiveness of our prediction pipeline, it is necessary to create a ground truth for testing. To minimize the occurrence of postcard backs, we selected IDs that contain only one image for testing. Due to the highly uneven distribution of postcard providers on Europeana, we stipulated that no more than 30 IDs from the same provider were included in our random sampling. After sampling randomly from 35,000 IDs, we obtained 535 IDs from 24 different providers. Through the OCR process, we identified 350 IDs with recognizable text on the image, and after manual screening, we found 309 IDs to be meaningful postcards. We used GPT-3.5 to predict the OCR results of these 309 IDs and obtained a preliminary set of predictions, which we refer to as a noisy test set, as it is likely that there are still errors from the OCR model.

With the help of VGG Image Annotator (VIA), we decided to manually annotate this sample set of 309 IDs.During the annotation process, we only marked the text printed on the postcards, adopting a uniform standard and not annotating any handwritten script added later to the postcards. Additionally, we designated the origin (country and city) of each postcard, combining the postcard itself and its metadata. For postcards that mention a place name but cannot be located, we marked the country or city of origin as undefined. For other postcards whose origin could not be determined from the available information, we marked the country or city of origin as null.

After completing the Ground Truth, we then used our GPT-3.5 pipeline to predict using the manually annotated correct text results of the Ground Truth. Simultaneously, we used GPT-4 to perform predictive assessments on the Ground Truth as a comparison, to better evaluate the effectiveness of our prediction pipeline.

Web Application

The application harnesses front-end technologies like React, HTML, and CSS for a responsive experience, integrating Mapbox for interactive mapping. This setup provides a detailed geographical context for exploring the postcards. It features advanced aggregation from the Test Images set, ensuring clear and effective display on the map. The dynamic approach adapts to user interactions, such as zooming, to maintain clarity and intuitive navigation. Interactive map pins reveal a drawer component when clicked. This feature elegantly displays the postcards associated with each pin, varying from single images to lists based on location, allowing users to delve into the historical context. The zoom functionality is designed to enhance engagement, offering detailed views at closer levels and a broader perspective at higher levels. This ensures an engaging and accessible experience throughout. The drawer component provides a user-friendly interface for in-depth exploration of postcards. It enables smooth and intuitive browsing, enriching the overall experience.

By combining these features with a user-centric design, the Europeana Postcards web application stands as a unique platform for exploring Europe's cultural and historical heritage, marrying historical content with modern technology to create an educational and engaging user experience.

Result Assessment

Based on Groud truth, we evaluated the accuracy of our three different pipelines(Fig. 4).

Fig 4: Pipeline

Initially, the Matching Accuracy of the entire location (comprising country and city) was computed. Evidently, employing GPT4 directly for postcard localization yielded the best performance. Conversely, the Matching Accuracy obtained using text extracted by OCR as input for GPT3.5 was lower compared to using Ground Truth text, indicating potential errors or incompleteness in the extracted text during the OCR phase.

Subsequently, due to the greater significance of country information in addresses (where accurate country details can provide a fundamental level of location accuracy even if city information is incomplete), a separate assessment was conducted solely for country information. A noticeable increase in Matching Accuracy was observed, confirming the relevance of postcard information for predicting country details. Notably, the Matching Accuracy of the pipeline using Ground Truth text as input for GPT3.5 aligned with that of GPT4. This highlights the significance of text quality, indicating that GPT3.5 may achieve a level of performance similar to GPT4 when accurate text is utilized. And at this stage, we preliminarily infer that some discrepancies in postcard matches could potentially arise from inherent misleading information contained within the postcards themselves.

Table 1: Matching Accuracy

Method	Location(Country & City)	Country
OCR Text + GPT 3.5	62.8%	72.7%
Groud Truth Text + GPT 3.5	71.3%	89.1%
Image + GPT 4	76.1%	89.1%

In summary, the use of GPT4 in the pipeline demonstrated superior performance, further substantiating the advantage of integrating both image and text data for predicting the location details of postcards.

Limitations & Future Work

Limitations

OCR results

Due to the need for OCR to process multiple languages simultaneously, particularly with frequent conflicts between Latin and Cyrillic alphabets, it is challenging to find an OCR model that can recognize multiple languages while ensuring a high accuracy rate.

Economic cost

For postcards without valid text, our framework can only utilize GPT-4 to make direct predictions on the images, which incurs a higher cost.

Future Work

Improve Text Recognition

Enhanced OCR capabilities are crucial for the "Europeana: Mapping Postcards" project, as there is a pressing need to improve OCR technology for more effective handling of diverse scripts and languages. Furthermore, the integration of advanced AI models is pivotal. These sophisticated models are essential for accurately interpreting nuanced textual content on postcards, including challenges like handwritten notes or faded text, thereby significantly refining the quality and reliability of the texts extracted from postcards.

Explore alternative prediction methods

We primarily employed LLM models like ChatGPT for predicting the origins of postcards, but this approach incurs economic costs. Unfortunately, training a reliable LLM model is also challenging for individuals. Therefore, exploring other AI methods for accomplishing the prediction tasks could be a viable alternative.

Enhance user interaction and accessibility

Enhancing user interaction and accessibility within the "Europeana: Mapping Postcards" web application is crucial for its continued development and user engagement. By introducing more interactive features, the application can become more engaging and immersive.

Project plan & Milestones

Project plan

Timeframe	Task	Completion
Week 4	Explore postcard search results on Europeana's website Study the Europeana API documentation and get an access key. Extract data of postcards using the Europeana API	✓
Week 5	Clean data using metadata. Analyze the data of Europeana postcards Prepare sample image sets and explore prediction methods	✓
Week 6	Decide to focus on postcards with text Test and evaluate the effectiveness of multiple OCR models	✓
Week 7	Use OCR and NER for prediction Test and evaluate the effectiveness of multiple NER tools Explore alternative forecasting methods	✓
Week 8	Introduce ChatGPT for the prediction(OCR+GPT-3.5+NER) Try to make predictions directly using GPT-4	✓
Week 9	Optimize GPT-3.5 prompt for better results Compare the results of OCR + GPT-3.5 (optimized prompts) to those of GPT-4.	✓
Week 10	Complete the pipeline for the entire prediction process Prepare a sample set to evaluate the effect	✓
Week 11	Explore the visualization methods Refine the test set and analyze it	✓
Week 12	Use VIA tool for building a ground truth Use different pipelines to test the ground truth Build the visualization platform	✓
Week 13	Test and refine the Web application Analyze the results of the test set evaluation Start organizing code and writing wiki	✓
Week 14	Complete wiki and github repository Prepare the final report and presentation	✓

Milestones

• Completed the collection of Europeana postcard-related data and conducted initial analysis.
• Decided to initially focus on postcards with textual information, exploring the use of various OCR models to extract text from the postcards.
• Utilized NER (spaCy) to extract geographical information from OCR results, but found its effectiveness to be limited.
• Opted to use ChatGPT as a method for predicting postcard origins, combining OCR results with the GPT-3.5 model, and optimizing prompts, thus preliminarily establishing the entire prediction pipeline.
• Constructed Ground Truth using VIA and conducted an evaluation of the results.
• Developed a visualization platform for the interactive display of postcard mapping.

Github Repository

Europeana-mapping-postcards

References

WebPages

• PaddleOCR
• VIA Image Annotator

Literature

• Li, Chenxia, Weiwei Liu, Ruoyu Guo, Xiaoting Yin, Kaitao Jiang, Yongkun Du, Yuning Du, et al. ‘PP-OCRv3: More Attempts for the Improvement of Ultra Lightweight OCR System’. arXiv, 14 June 2022. http://arxiv.org/abs/2206.03001.
• Liao, M.; Wan, Z.; Yao, C.; Chen, K.; and Bai, X. 2020. Real-Time Scene Text Detection with Differentiable Binarization. In AAAI, 11474–11481. 1, 5